Do you know,
In this Digital Media Era, it is not difficult to start anything; But it is really difficult to sustain in your niche.
Do you agree??
If yes, then this post is just for you. Keep reading.
Well, if you think, you have a killer idea to build and you can have something of your own but don’t know how you are going to have your business as in accepted or rejected by the people then here, I am sharing some basic tips you should know about.
1. Build a product which is worth recommending!
Just remember, if you are at your early stage of start-up
- Only great product won’t survive
- Only a good marketing strategy with a worst product even won’t survive.
What do you need to do?
A good product with a good marketing strategy can sustain in this time.
2. Convey the proper message of your start-up.
Have you read the book ‘Start With Why’ by Simon Sinek?
I insist, read this.
In this time, there is no such product as Unique. There are millions of options out to replace you or your service. Why should anyone choose your service? Why should anyone have your product? Why does your business even exist in this competition?
Think about this.
Does your marketing strategy convey this ‘WHY’ message to your audience?
If not, then time to restructure the marketing plan!!
3. How to know your product is good or not?
Well, a simple and easiest way to get the answer of this question is ask feedback.
Take some surveys, forums or even a live chat session with customers and ask them to give a real feedback about your product, your service.
For this, keep one thing in your mind that in the early stage of any start-up, getting feedback from existing users or customer is equally important as gaining new ones.
4. What to do after getting feedbacks?
Well, that’s a tricky point, isn’t it?
Just try to change or improve from feedbacks.
Resolve the customer objection, improve the product/service quality and you can win the game in a long way.
Once you marked the level of product/service worth recommended then don’t stop there. Keep repeating this stuff.
Analyze your marketing strategy time-to-time, ask feedbacks and keep changing for incremental improvements.
Bonus Tip :
Do not copy someone else’s marketing strategy to yours. It won’t work. It never works. Design your own marketing strategy. Research your market and audience, analyze the market need and customers need and plan accordingly.
What else is in your marketing guide? Share your thoughts in below comment box!
This article is inspired from Foundr Magazine – The ultimate startup marketing strategy guide!
Have a happy blogging and best of luck for your startup!
Make something someone specific needs, launch fast, let users show you what to change, change it, repeat last two.-Paul Graham